Azzure Telehealth
Crafting a name, visual identity, and illustration series for a new telemedicine company
The illustration style we crafted combines representational elements with pronounced angularity to effectively convey the gravity of the condition.
Azzure is an emerging subsidiary of Mallinckrodt Pharmaceuticals, established to provide virtual care for individuals coping with multiple sclerosis (MS).
Our task involved devising the name, visual identity, and illustrations for their website. Collaborating closely with copywriter Cathy Becker, we coined the name Azzure, which is an associative name drawing from both the word 'assure' and the serene hue of clear skies—azure. The illustration style we crafted combines representational elements with pronounced angularity to effectively convey the gravity of the condition. A color scheme dominated by blues and accented with light orange draws from the flares of the MS condition, while portraying a sense of calmness and optimism.
