Geaux Far Louisiana
A Statewide Coalition Goes Children First
Geaux Far Louisiana believes in an equitable, unified early childhood system centering racial equity and ensuring families access to seamless, high-quality early child development, health, and educational services.
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A STATEWIDE COALITION to support equal care for children was cause for celebration. Our team developed an illustrated, upbeat and fun brand identity to ensure the mission, led by the Policy Institute of Louisiana, would “Geaux Far.” A colorful cast of characters, each with its own nod to the state of Louisiana, emerged in a “second line” parade toward progress and equity for early ed. Taking a step further, CARTEL attended a retreat for the coalition, where the Geaux Far Louisiana brand was introduced, while capturing photos, a video recap of the event, and interview content for ongoing marketing efforts.
