National Blues Museum

A new identity and website for the National Blues Museum

A new look for the Home of the Blues

The National Blues Museum, a 501 non-profit museum in St. Louis, Missouri, dedicated to exploring the musical history and impact of the blues, first engaged CARTEL for gift shop merchandise designs. As the collaboration unfolded, they entrusted us with a holistic rebrand. Our contributions spanned brand assessment, a new logo suite, brand standards, print collateral, and a comprehensive merchandising campaign. Additionally, we redefined their website's user experience, from sitemap to SEO optimization, ensuring a seamless digital interface for visitors.

Primary Logo

The NBM “B” can be used to contain imagery.

The Blues custom alphabet

We introduced high contrast letter construction with thinned middles to create a typeface that evokes the genre without compromising readability.

RELATED PROJECTS

Music At The Intersection

Downtown North