About CARTEL
CARTEL is the Cuban word for poster.
Our name is a tribute to poster art, a bridge to multicultural inclusiveness, and a wink to collaboration with an edge. Our best work honors the tradition of commercial illustration and propaganda. From poster design, we mastered the art of distilling ideas into its essence and multiplying their impact on an audience.
We believe in the synergy between images and words to align hearts and minds towards the purpose of a brand.
CARTEL is Branding. Illustrated.™
O U R V A L U E S
DILIGENCE
We uphold process and value each step along the way. Hard work is our path. We celebrate discipline, tenacity, and grit.
OBSERVANCE
We are curious explorers of our world. Our work interrogates culture with analytical engagement, active listening, and creative interpretation.
PLURALITY
We embrace the different. We praise individual expression in service of the collective intelligence. We are makers of meaning and advocates of purpose.
BOLDNESS
We strive for the iconic and memorable. We adhere, break, and create standards for relevance. Our work pursues a lasting liveliness beyond trend.
ASSERTIVENESS
We manifest a perspective of conviction. We thrive for creative trust. Excellence and efficiency are paramount. We value smart work, done right.
We love a win.
HUMILITY
We welcome grace and gratitude. Failure is growth. We believe in the systemic change design sparks.
