Tiger Croquet Club

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Tiger Croquet club is a gentlemen's club of croquet lovers based in Saint Louis.

This project started as a poster that pays homage to Korea's biggest cultural icon, the smoking tiger from the olden days.

Many Korean folktales begin with a phrase like this: Back when tigers used to smoke, there was a hard-working mother and children.

Once home to a large population of majestic tigers, children in Korea grew up with many bedtime stories and fables involving tigers and villagers. The tiger usually served as a villain of the story, encouraging children to be courageous and wise, and behave themselves.

Due to the overwhelming love and attention this poster received from the club members, we produced a logo and several merchandises to celebrate the new face of the club.