Hispanic Leaders Group

Since its origins back to 1983, HLG has been a cornerstone for the Hispanic community in St. Louis, serving as an umbrella organization that unites diverse latin groups. Inspired by its mission, the redesign of the brand captures the essence of unity within diversity, and connection that defines HLG.

The new logo mark merges iconic elements representing both the Hispanic community and the city of St. Louis. The letter "Ñ" -an emblem of the Spanish language and cultural identity, fuses with the silhouette of the Gateway Arch, a globally recognized monument symbolizing symbol of the city. This graphic union brings to life a unique emblem reinterpreting the Arch with the hispanic "tilde".

HLG’s new visual identity is modern, vibrant, and bold, standing out with its visual impact and its ability to inspire hope and belonging. At its core, it reflects fundamental values such as inclusion, diversity, and social responsibility, positioning HLG as an active and empathetic leader within the community.

This symbol, balancing simplicity and depth, not only represents a bridge between cultures but also a message of progress and unity. Designed to be versatile and memorable, it seamlessly integrates into promotional and branding applications, embodying the vision and mission of HLG moving forward.

With this new identity, Hispanic Leaders Group reinforces its commitment to serving, connecting, and leading the Hispanic community in St. Louis and beyond.